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A Kyiv Studio Places Its Bet on the Vertical Drama

Holywater was not born as a TV business. The company was founded in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its portfolio even now looks more like a mobile entertainment laboratory than reelshortmovies a streaming service. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. That breadth matters: it shows a company for which video is one of several consumer products, not its entire identity. The bet it in the end made was on the vertical drama, a format born in China as duanju and framed 9:16 for a phone held vertically. The groups behind the category’s largest players were Chinese and Singaporean, which made this a daring market for a small Ukrainian firm to enter.

Spring 2024 and the Debut of the My Drama App

The My Drama app launched in spring 2024, but the exact date depends on which source you believe. Per TechCrunch, the launch came in April, while Google Play lists March 13, 2024, and the App Store shows May 9, 2024. The difference between those store dates indicates that Android came first and the iPhone version arrived about two months later. At launch, the slate relied heavily on the genre’s go-to tropes. The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss were among the initial titles, and the names alone reveal most of what you need to know about the tone. The collaborator it would soon be producing them with, not the stories themselves, is what eventually set the company apart.

The Fox Deal, a $22M Round and a Webby

My Drama ceased to be just a startup curiosity in October 2025. In a deal that came with a pledge to make more than 200 vertical titles over two years, Fox Entertainment acquired an equity stake in Holywater. Included in the Fox-produced titles on the platform are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. Then, in January 2026, three months later, Holywater secured $22M in a round led by Horizon Capital. On its App Store listing, the company displays another credential: a Webby Award for Best Streaming Service from 2025. These milestones, taken together, hand My Drama a distinctive asset that few rivals can claim: a major American studio serving as both shareholder and producer.

My Drama Fact File

If you only have a spare minute, the table below is the condensed version of the story. The ownership, legal, platform and pricing details that matter most to a first-time viewer are collected there. The prices are those shown in the US App Store as of September 2026. They change by country, platform and promotion, so use them as a rough guide rather than a quote. The install figure is taken from Google Play, where the app lists 5M+ downloads. The legal entity you deal with depends on where you live, which is relevant if you ever need to dispute a charge.

How Watching on My Drama Plays Out

The central experience mirrors the one the whole category is built on. Framed for an upright phone, episodes are vertical, and in this genre they usually run a minute or two before a cliffhanger pushes you toward the next. A single story can silently consume an evening in small bites, since series often run anywhere from 20 to 100 episodes. What really sets this drama app apart is the range of screens it supports. Beyond iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. This big-screen option is less common than you might expect: by comparison, ReelShort’s App Store listing shows no Apple TV version at all. A 9:16 frame will never fill a widescreen television, but the option turns a solo phone habit into something a couple can enjoy together.

In terms of content, the catalog combines Holywater’s own early productions with the growing Fox slate. The genre’s well-worn formula is still the template for the Fox releases, as titles like Billionaire Blackmail and Bound by Obsession make clear. Scale is where the fair caveat comes in. ReelShort, DramaBox and ShortMax each list 100M+ installs on Google Play, whereas My Drama lists 5M+, a small fraction of that. In 2026, that gap tells you that My Drama is a well-funded challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

The headline figure is the weekly pass, one of three ways Holywater sells access. Around $19.99 per week is what «My Drama: Full Access» costs in the US App Store as of September 2026. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which places My Drama level with them. Coin bundles, which unlock individual episodes, range from roughly $4.99 to $24.99. Thanks to a separate Premium tier listed at about $4.99 to $9.99, lighter viewers have cheaper entry points than the full pass. Like its rivals’ plans, the weekly subscription renews automatically until you cancel it. The figure on your own screen may differ, since prices change by country, platform and promotion. Do the math before you commit, because four renewals of a $19.99 weekly pass total roughly $80 a month.

The Terms to Understand Before You Pay

The fine print in My Drama’s terms of use warrants more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series disappoints after you unlock it. After 12 months of inactivity, coins are also forfeited, so a balance you ignore for a year can simply vanish. Viewers in the EU and UK receive a 14-day right of withdrawal, reflecting the consumer rules in those markets. Purchases made on the web are listed as non-refundable except where the law requires otherwise. Above all, the terms say clearly that deleting the app does not cancel your subscription. iPhone owners cancel under Settings, then their name, then Subscriptions, while Android users go through the Subscriptions menu in Google Play. For store purchases, refunds are processed by Apple or Google, not by Holywater.

It also pays to know exactly who sits on the other side of the contract. US users sign with XOLY LIMITED, a Delaware company, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Sites offering modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. The legitimate move to a steep price is to cancel the pass, not to look for a hack.

Verdict: A Challenger With Hollywood in Its Corner

My Drama is not the biggest vertical drama app, and going by install counts it is not close. A Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf make up the unusual combination it offers instead. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. As with every rival, the drawback is a weekly pass of around $19.99 that renews quietly in the background. When the largest claimed library is simply what you want, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you are after Fox-produced romance and the option to watch on a TV, the My Drama app earns a place on your home screen. Whatever you decide, do not trust the delete button: set a reminder the day you subscribe and cancel through your store account.